Domaine Chanzy will be the first company in the world to use a crowdfunding platform to launch its initial public offering (IPO) on the AIM exchange.
An IPO being launched through a crowdfunding platform opens the door for different types of investors, specifically non-institutional investors, to have access to purchasing shares in a way not seen before.

The Burgundian wine company will use Seedrs, a UK crowdfunding platform, to sell shares on the London AIM exchange, which is the part of the London Stock Exchange that focuses on smaller growing companies that are seeking growth capital.
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